Cinco De Mayo committee members met Wednesday evening to discuss details of the May 1 celebration. More details of the celebration will become available as they are finalized by the committee in future meetings. L&T photo/Jessica Crawford
By JESSICA CRAWFORD
• Leader & Times
Cinco de Mayo is a holiday commemorating the 1862 Battle of Puebla where the Mexican Militia defeated the French army. With a substantial Hispanic population in Liberal, Cinco de Mayo has become a very important date on the city’s calendar. Although the celebration may seem to be quite a ways down the road, extensive planning must go into such an event – that’s where the Cinco de Mayo Committee comes in.
The Cinco de Mayo Committee met Wednesday evening to make decisions regarding the celebration which will occur on Sunday, May 1.
Committee Chairman Dean Aragon and the rest of the committee are currently seeking sponsorships in order to fund the celebration and the many charitable endeavors the committee is involved in.
Levels of sponsorships are as follows:
o Gold ($500 or more): There are only six spots available. Sponsors will receive a half-page ad in the Leader and Times April 24 tab, a large special package of radio advertising on La Mexicana Radio Station and a prominent spot for a banner;
o Silver ($300): Sponsors will receive a quarter-page ad in the Leader and Times April 24 tab, a large special package of radio advertising on La Mexicana Radio Station and a prominent spot for a banner; and
o Bronze ($200): Sponsors will receive an eighth-page ad in the Leader and Times April 24 tab, a large special package of radio advertising on La Mexicana Radio Station and a special spot for a banner.
“Anyone that wants to be a sponsor can get a hold of Lupe Ontiveros or Kris Rotrock,” Aragon said. “Or they can contact Rozelle Webb at the Chamber, she has all the information and the forms. We have three different levels; gold, silver and bronze.
“Everybody and anybody is welcome to participate in the sponsorships,” he added. “We want everyone to keep in mind that our main goal is to raise money for scholarships.”
According to Cinco de Mayo Marketing Director Kay Burtzloff and Parade Committee Chairman Julio Jiminez, 13 scholarships were given last year. Scholarships of $500 were given to queen candidates and scholarships of $300 were given to 10 local high school students.
The parade, Aragon said, is open to anyone interested in participating. He added the Black History Committee has already committed to involvement in the parade. Liberal, he said, is a multi-cultural community that comes together to celebrate Cinco de Mayo.
“Parade entry forms are available at the Liberal Chamber of Commerce,” he said. “Those interested can talk to Parade Chairman Julio Jiminez or call the Chamber of Commerce.”
Booth space will be available at the Seward County Activity Center. Burtzloff said booth space for non-profit entities will be available for free, and a $150 charge will be collected for all other businesses or individuals interested in booth space during the celebration.
Although the committee deeply appreciates and depends upon local sponsorship dollars, fundraisers occur as well in order to raise funds for the non-profit group.
“For example, on April 1, there will be a soccer tournament and we will be selling hamburgers donated by National Beef, but all of the funds will go to the Cinco de Mayo Committee” Aragon said. “Throughout the year, the queen candidates will be doing some separate things on their own like car washes and things like that.”
Anyone interested in further information are encouraged to contact the Chamber of Commerce at 624-3855 or email Dean Aragon at
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