Commission approves measure to allow stores to use entire window space for promotion
By JESSICA CRAWFORD
• Leader & Times
Last year, sign ordinances were passed by Liberal’s City Commission to limit the use of banners for advertising by corporate franchised establishments, as well as limiting window displays to 25 percent of the window for any company within the cities commercial and industrial districts. Tuesday evening, both ordinances were revised to eliminate both requirements.
Zoning Administrator Steve Guerrero asked the commission to rescind such requirements during Tuesday evening’s regular meeting. First, he asked to add to existing Ordinance No. 4393 wording to allow corporate franchised establishments be exempt from applying for 30-day sign permits which would not allow a banner to be displayed longer than 30 days.
“What this ordinance will do, it will allow the corporate franchise establishments to display banners year-round for promotional, seasonal advertising,” Guerrero said. “The existing ordinance was directed to allow limited display of banners, but franchise companies do get these banners for promotional, seasonal display. We decided to allow them to do that because it is part of an agreement with their parent companies or corporations.”
Commissioner Dave Harrison made a motion to adopt the amendment to the ordinance with Vice Mayor Joe Denoyer giving the motion a second. All commissioners approved the action.
The second item Guerrero brought before the commission was to allow all businesses in commercial and industrial districts to utilize entire window space for advertising, if they so desire. This action would amend Ordinance No. 4394.
“This is in reference to the zoning ordinance, which at present time states that a window display must not exceed 25 percent of the window surface in commercial and industrial districts,” Guerrero said. “We are asking that be eliminated from the zoning ordinance to allow businesses and commercial locations to display and advertise sales in their entire window if they choose to do so.”
Denoyer made a motion to approve the amendment with Commissioner Larry Koochel giving the motion a second. Again, the commission unanimously approved Guerrero’s request.